Before: Apple ProRes Log

After: Rec.709 SDR

Two jobs, different inputs
Technical: change the encoding
Example: Apple Log to Rec.709. The expected camera curve and gamut matter. A Sony S-Log LUT does not become an Apple Log transform just because both images look flat.
Creative: choose the appearance
A look may alter contrast, hues or saturation. It still expects a specific input. “Cinematic” is a style label, not an input color space.
Read the LUT’s input before choosing an order
For a look designed for Rec.709, the simple chain is Apple Log → matching conversion → Rec.709 look. A look designed for Log belongs at a different stage. Check its documentation instead of assuming every creative LUT comes last.
Why can two LUTs look worse?
Some LUTs combine normalization and a look. Feeding that hybrid LUT an already-converted image can exaggerate contrast or clip detail. An editor may also apply camera conversion automatically. Check both before adding another transform.
Try the input choice in VideoFix
- In VideoFix: HDR Video Converter on iPhone, import Apple Log footage and open its Log preview. Import a compatible LUT. Select Original Log for an Apple Log-to-Rec.709 LUT; select Rec.709 when the LUT expects the normalized Rec.709 image.
- Compare the same frame, especially bright clouds, skin and deep shadows. Export a short copy and play it back before processing a batch. A LUT is not a substitute for correcting an incorrectly exposed shot.
Sources and scope
Official help checked on 2026-11-02. Limits and interfaces may change. Read the relevant section for your platform and account.